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Agriculture Headlines

 

Consumers Views

Thu, 03 Nov 2011 12:50:41 CDT
The Center for Food Integrity has released results of its annual Consumer Trust Research survey. Conducted by Iowa State University, the study found that when it comes to food, consumers value safety and affordability above all else. The survey found that four percent fewer consumers surveyed said they had a strong level of agreement with a statement: I am confident in the safety of the food I eat. The slip occurred after seeing three years of increasing support.

At the same time, there was a significant decline in consumer agreement with the phrase: "Today‘s food supply is safer than it was when I was growing up." Nine percent fewer consumers said they had a strong level of agreement with the statement, compared to 2010. CFI points out this - should be of concern for the food system. Those involved in the food system know today‘s system is safer than it was a generation ago, but clearly consumer perception is not in alignment.

Survey results also showed a seven percent drop in agreement with the statement: "I have access to all of the information I want about where my food comes from, how it is produced and its safety." CFI says this drop shows the industry is - not connecting with consumers in a way that is meaningful to them. According to CFI, - we need to do a better job finding ways to connect with consumers on the issues they see as important.


 

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