Litchfield Approves Contracts for Advertising
Thu, 25 Oct 2018 11:30:29 CDT
At their meeting last Thursday, the Litchfield City Council approved contracts with three different companies for advertising services.
First, the council approved the renewal of a contract with R&K Outdoor, inc. for an amount not to exceed $7,450 for billboard advertising. The billboard has provided advertising for the city along Interstate 55 since August 2011. The cost for a twelve month lease is $600 per month with a vinyl production and installation fee of $250.
The second approved contract is with Mid-America Advertising for an amount not to exceed $6,830, and is also for billboard advertising. This billboard has been located along the southbound lanes of the interstate since 2013. The initial billboard was located near mile marker 119 near Broadwell, but was moved in 2015 to mile marker 84 near Glenarm.
The other contract is with the publication Heartland Outdoors for an amount not to exceed $2,220. The ad will cover one-third of a page in the publication, be full color and will cost $185 per month beginning in November and run until October 2019. The target demographic for the publication is Midwestern outdoorsmen, and it is heavily distributed throughout Illinois, eastern Iowa, northeast Wisconsin, northeast Missouri and the St. Louis area.
The next Litchfield City Council meeting is scheduled for Thursday, November 1, at 6:30 p.m.
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