Hallmark announced Carlinville, IL as the grand prize winner of the inaugural Merriest Christmas Towns Contest. With Hallmark executives and beloved Countdown to Christmas stars Jonathan Bennett, Erin Cahill, Tamera Mowry-Housley, and Brendan Penny in tow, the announcement was revealed at the town’s courthouse followed by a fully produced, surprise event filled with holiday music, festive activities, and all the people that make the town so special.

Hallmark's Merriest Christmas Towns Contest is the first-ever contest of its kind where fans nominated their towns to be recognized as a Hallmark Christmas Town, with one winner earning the grand prize of having a Hallmark Christmas movie filmed in the place they call home. The Hallmark holiday movie to be filmed in Carlinville, IL will be announced at a later date.

“We knew instantly that Carlinville captures the widely adored Hallmark charm that brings our fans such joy and warmth year-round, and the scores of fans who voted for this cozy town clearly agree,” said Michelle Vicary, Hallmark Media’s Head of Programming. “It will set the stage for the perfect Hallmark Christmas movie and even better, we’re confident that we will create meaningful connections with the wonderful people of Carlinville while making it.”

“What makes Carlinville so special is the people who call it home. From our charming historic downtown and beloved holiday traditions to the warmth and community spirit of our residents, Carlinville truly embodies the magic of a Hallmark Christmas movie,” said Doug Downey, Mayor of Carlinville. “Being named Hallmark’s Merriest Town is an incredible honor, and we hope this recognition brings new visitors, opportunities and excitement to our community for years to come.”